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Gunnell Financial

About Us

A team focused on your financial picture.

We bring accounting, tax, investments, and insurance together to help you plan with confidence.

Meet our team

Who We Are

Our Story

For the first 15 years, we worked with our clients on investment and insurance planning. A little over 15 years ago, we had several clients that same year had their accountant move, retire, or in 2 cases, die, and asked for help with their taxes and accounting.

It was at that point we realized that our clients needed a complete financial solution — someone who could help coordinate accounting, tax, insurance, and investment planning all in one place.

The people behind the planning

Meet our team

Get to know the people at Gunnell Financial and connect with us directly.

Patrick Groeschen

Patrick GroeschenEA

Bea Craig

Bea Craig

Teri Groeschen

Teri Groeschen

Experience, explained

What Our Titles Mean

Our titles reflect different professional roles, credentials, and education. Here’s what each one means and the area it covers.

Registered Investment Advisor (RIA)Professional role and registration

An investment adviser registered with the SEC or a state securities regulator who provides investment advice and has a fiduciary duty to act in clients’ best interests.

Investment advisers at Investor.gov
Independent Insurance AgentProfessional role

An insurance professional who can offer policies from multiple insurance companies, helping clients compare coverage options.

Insurance agents at NAIC
Enrolled Agent (EA)IRS credential

A federally authorized tax practitioner licensed by the IRS to represent taxpayers in tax matters, including audits, collections, and appeals.

Enrolled agents at IRS.gov
Master of Science in Taxation (MST)Graduate degree

A graduate degree focused on taxation, tax research, and tax planning; it is an academic qualification rather than a professional license.

National Tax Practice Institute Fellow (NTPIF)Advanced education designation

A professional designation earned through a three-level advanced education program focused on representing taxpayers before the IRS.

NTPI Fellow status at NAEA

Understanding investment advice

One word: Fiduciary.

As a fiduciary, Ed is obligated to put your interests first when providing investment advice. That responsibility is central to how we approach investment planning.

A broker is not automatically acting as a fiduciary, although brokerage recommendations must meet a best-interest standard. Some professionals act as both brokers and investment advisers, so ask which role they are serving in and what duties apply.

Ask what services are included, how the professional is paid, and how conflicts of interest are addressed.

Learn about investment advisers at Investor.gov

Talk with Our Team

Join Us

Let’s build a lasting relationship around your financial goals.

Talk with Our Team