
About
What makes Gunnell Financial better than your average Stockbroker?
One word: Fiduciary. I am a fiduciary, your broker most likely is not.
Work With MeWho We Are
Our Story
For the first 15 years, we worked with our clients on investment and insurance planning. A little over 15 years ago, we had several clients that same year had their accountant move, retire, or in 2 cases, die, and asked for help with their taxes and accounting.
It was at that point we realized that our clients needed a complete financial solution — someone who could help coordinate accounting, tax, insurance, and investment planning all in one place.

Qualifications
Professional Credentials
Registered Investment Advisor (RIA)
Fee-based client-focused financial planning firm
Independent Insurance Agent
Offer insurance based on best value from a variety of companies
Enrolled Agent (EA)
National tax license at the federal level
National Tax Payer Institute Fellow (NTPIF)
Special certification for working with the IRS on complex issues — only about 4,500 in the nation
Currently pursuing: Masters of Science in Taxation
Join Us
Our Clients Are Like Family
By providing comprehensive financial planning, and working with our clients in all their important financial needs, we get to know them well and feel that they are family.
30
Years Experience
500+
Happy Clients
"Ed was great and we plan to use him every year for our taxes!"
Shatiquea R.
"Great service will be using his services for years to come"
Charles L.
Why It Matters
Fiduciary vs Non-Fiduciary
Fiduciary Responsibility
In simple terms, advisers with fiduciary responsibility have a legal responsibility to put your needs ahead of their own.
Some estimates claim that only 15% of advisors have a fiduciary responsibility. The Paladin Registry puts the number even lower, estimating that just one in 12 advisers have fiduciary responsibility.
Fiduciary advisers are usually Registered Investment Advisers (RIA's) or Investment Advisor Representatives. These advisers are registered with the SEC or the state security division, and they are acknowledged fiduciaries that provide ongoing financial advice and services. Fiduciary advisers receive compensation on a quarter-by-quarter basis for continued services, and that compensation ends if the investor is dissatisfied and chooses to leave the firm.
An adviser with fiduciary responsibilities is held to a higher ethical standard and should have the knowledge to provide sophisticated wealth management services and advice. RIA's are licensed to provide ongoing financial advice, and fiduciary advisers are required to provide disclosure in their ADVs.

Non-Fiduciary Responsibility
Industry estimates show that approximately 85% of financial advisers do not have fiduciary responsibility. This includes stockbrokers, insurance agents or simple sales representatives. They may hold various licenses, but since they are not fiduciaries, they are often more interested in selling insurance and investment products than managing your portfolio.
Non-fiduciary advisers are compensated through commissions, which are often equivalent to management fees over several years. In the end, stepping away from one of these products usually involves a hefty surrender fee–no matter how bad the service or the results.
Titles for non-fiduciary advisers are unregulated, which means they can adopt any title they like: financial adviser, vice president, financial consultant, financial planner or whatever else sounds good. Of course, this doesn't change the fact that they are really insurance agents or brokers. It also doesn't change the fact that they typically do not have a fiduciary responsibility to put an investor's interests ahead of their own, which means they are generally more interested in selling financial products with the largest commissions.
These sales reps have limited disclosure requirements and are not allowed to have account discretion. Most of them receive a large commission up front on the initial sale, which means they have very little incentive to continue helping the client.

Get In Touch
Contact Us
Address
3928 Clarks Creek Road, Plainfield, IN 46168
Office Hours
- Monday–Friday9am–5pm
- Saturday–SundayClosed
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